Pre-convention Workshops

1-4 p.m. Thursday, March 2 | $40 each

Digital Organization and Workflow for Today’s Staff
From taking a photo through publication and archiving, students will develop an efficient and effective method of dealing with thousands of digital images so staff members can use them in print and online now and find them for future use. Discuss what makes a good photo, how to edit quickly, how to name files and how to structure a long-term archive. Bring a digital camera, a computer with Adobe Bridge and Photoshop accessible and your ideas.

Diversity in Today’s Newsroom
College media students and advisers will discuss common challenges, develop listening and engagement skills, and learn about tools and strategies to help them cover diverse communities. Sponsored by College Media Association.

Editorial Leadership
Whether you are currently editor or your goal is to be editor, this workshop is for you. It’s a big step to go from reporter to editor. Join three veteran advisers and learn how to lead and manage your fellow journalists. After this workshop, you will understand why it’s important to have consistent policies, as well as identify your management style. The information shared will help you succeed at this most important job.

Google Tools – FREE
Think you know it all when it comes to using Google tools? You may know some, but there are many features and tools you may have never seen or realized how they’re useful for journalists. In this hands-on session, you’ll take a deeper dive into tools to tell stories in new ways, verify news, build maps and more. Tools covered include Advanced Google Search, Google Image search and verification, Google Trends and Google MyMaps.Participants should have a free Google/Gmail account set up in advance and bring their laptop to the session. Pre-registration is not required.

Reinventing Student Media
College media students and advisers are now constantly tasked with managing an ever-changing media landscape in order to serve their audience. Join us Thursday to identify the goals, resources and strategies you need to continue to evolve your respective organizations into relevant, innovative, multi-faceted media organizations that will continue to be relevant well into the future.

Social Media and Audience Engagement
You keep hearing you need to engage with your audience and learn how to tailor your content and coverage to be accessible to an increasingly online and mobile audience. Professional publications have created the position “Engagement Editor” and “Engagement Reporter” to that end. What do those positions do? And how do you gather the data about your readers/viewers/consumers to learn how to better serve them? How do you make a connection with readers who are angry or, worse, indifferent to you? This session will give you hands-on experience (you will need a laptop and access to your media outlet’s website and social media accounts) with different analytical tools and techniques to boost your viewership and provide content that readers want and need.

Video Storytelling
This workshop will show you how to choose the best visuals for telling stories on the web and on social media platforms, understand story form and how to develop creative visual stories and how to shoot video that tells the story. You will also lean how to storyboard and develop the narrative of the visual story and learn best practices for on-camera interviewing. Continues 9 a.m.-noon Friday.

Virtual Reality
Dive into the future of virtual reality and wearables for news. Robert Hernandez, an Online News Association board member and professor at USC School of Annenberg, has been teaching new generation of journalists how to use these tools. The future is here.

Participants will get a VR overview and start experimenting with hands-on, immersive storytelling; using inexpensive 360 degree video cameras (Insta360 Nano, Kodak SP360 4K, Ricoh Theta S and Samsung Gear 360) as a way to test and upload their VR scenes shot on site. Attendees should bring their own laptops.